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Shelf life of cosmetics: How long can you use products?

5 min read

You've probably experienced this before: As a beauty lover, you'd love to place a new order every week with the hottest products of the season. After all, it's incredibly fun to pamper yourself with new skincare products or try out trendy make-up products. But how long do our beauty favorites last? You can find the answer to this question and other useful tips on storage here!

Unopened shelf life of cosmetics

Unopened cosmetic products usually have a shelf life of 30 months. This is also a best-before date. This means that manufacturers must guarantee the function and texture over a period of 30 months - but many beauty products can still be used beyond this.

The unopened shelf life is indicated by a small hourglass symbol. Next to it you will often find an exact best-before date.

It is important to take a close look at your products and see for yourself whether you can still use them. If it smells bad, the texture has a different color or has dissolved into individual components - it is time to throw the product away.

Durability of make-up

Opened shelf life of cosmetics

According to EU standards, products that have an unopened shelf life longer than 30 months must indicate the opened shelf life. You will find this marking on the packaging as a small cream jar symbol (called the PAO symbol; PAO = Period after opening).

This is what the symbols on your products look like:

PAO-Symbol



For example, the information “6 M” etc. stands for the number of months that you can safely use the product unopened. It is usually very easy to forget when you opened a product. It is therefore important to check your cosmetics regularly and, above all, to sort them out.

Practical overview of the shelf life of cosmetics

How long do the most important cosmetic products last?

  • Facial care / body care: Cleansers and creams usually have a shelf life of 12 months. Body lotion often lasts even longer. Creams and serums for the eye area, on the other hand, should be used up within three to four months.
  • Make-up products: Make-up comes in different textures. Dry powder products last for around 24 months if stored properly. Liquid textures such as foundations should be used up within 12 months.
  • Mascara: Unfortunately, mascara only lasts three to six months. You should also definitely replace it if you have had conjunctivitis or similar eye diseases.
  • Kajal & Eyeliner: Dry eyeliner pencils last up to two years. Liquid textures, on the other hand, should only be used for six months.
  • Lipstick and lip gloss: The popular lip products have a shelf life of up to 12 months.
  • Nail polish: Nail polish usually lasts for one to two years. When it becomes very sticky and thick, you should stop using it.
  • Sunscreen: Once opened, sunscreen has a shelf life of six to twelve months. You should therefore not necessarily continue to use creams from last year.
  • Self-tanner: It is best to store self-tanner in the refrigerator – then the tanning formulas will last for six months after opening.
  • Special formulations and active ingredients: Certain formulas, such as Geek & Gorgeous C-Glow, have a shortened shelf life because they contain highly effective active ingredients that are best used fresh. C-Glow is best stored in the refrigerator and will then last for at least three months.

Find out more in our article: How long does sunscreen last? 10 tips for proper storage and application!

Shelf life of skincare products

Product recommendations for your ultimate beauty routine

Have you really cleaned out your closet and are now looking for new products? Here you will find great products for a great beauty upgrade:

Transparent Lab – Niacinamide Glow Cream

Provides a radiant complexion.

Bestseller
Niacinamide Glow Cream 5.0
( 100 )
Transparent Lab Niacinamide Glow Cream

15,90 €

with the code

-0%

50ml - 318,00 €/L

Latest lowest price: 13,51 €

(Prices incl. VAT, plus shipping)

Paula's Choice – Skin Perfecting 2% BHA

NABLA Cosmetics – Vicious Mascara

Gives voluminous and defined eyelashes.

Bestseller
Vicious™ Mascara 5.0
( 100 )
NABLA Cosmetics Vicious™ Mascara

26,90 €

with the code

-0%

10ml - 2.690,00 €/L

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Loving Tan – Bronzing Mousse

Danessa Myricks Beauty – Groundwork Palette - Defining Neutrals

A versatile palette for beautiful looks.

Last Chance
Groundwork Palette - Defining Neutrals 5.0
( 100 )

88,90 €

with the code

-0%

Latest lowest price: 88,90 €

(Prices incl. VAT, plus shipping)

NABLA Cosmetics – Skin Realist

Conceals small bumps and imperfections.

Bestseller
Skin Realist Tinted Balm 5.0
( 100 )
NABLA Cosmetics Skin Realist Tinted Balm

31,90 €

with the code

-0%

Latest lowest price: 22,33 €

(Prices incl. VAT, plus shipping)

NABLA Cosmetics – Beyond Jelly Lipstick

Ultra-light texture for fuller and gently shiny lips.

Beyond Jelly Lipstick 5.0
( 100 )
NABLA Cosmetics Beyond Jelly Lipstick

24,90 €

with the code

-0%

3.2g - 7.781,25 €/kg

(Prices incl. VAT, plus shipping)

Bondi Sands – SPF 50+ Face Lotion Fragrance Free

Gentle formula for sensitive skin.

Last Chance
SPF 50+ Everyday Face Lotion 5.0
( 100 )

12,90 € 8,39 €

with the code

-35%

75ml - 111,87 €/L

Latest lowest price: 9,02 €

(Prices incl. VAT, plus shipping)

5 mistakes you should avoid with cosmetics

  1. Incorrect storage: Some cosmetic products, such as make-up, sunscreen and perfume, should not be stored in the bathroom. Humidity can lead to mold or change the formulation because the ingredients react to it.
  2. Unhygienic handling: Clean your make-up brushes and sponges regularly and always wash your hands before applying products such as creams with your hands. You should always use the pipette to pour serums into your hands first and never touch the skin with the pipette, as this can also introduce bacteria into the bottle. When using mascara, do not "pump" it with the brush, otherwise you will only introduce air into the bottle, causing the texture to dry out more quickly.
  3. Leaving products open: The following applies to all types of products – store them in a dry place and protected from light and air. You should also always remove any product residue from the lid.
  4. Pouring cosmetics down the drain: Please never pour product residues down the drain or toilet. The active ingredients of cosmetic products should not end up in the wastewater, as they are very difficult for sewage treatment plants to filter out.
  5. Not clearing out: An important tip with regard to the shelf life of cosmetics is to regularly check the products and radically clear out old cosmetic products. You should no longer use expired cosmetics because they can cause skin irritation.

We hope you enjoyed this blog post about the shelf life of cosmetics and that you learned something new!

Products in this article

Bestseller
Niacinamide Glow Cream 5.0
( 100 )
Transparent Lab Niacinamide Glow Cream

15,90 €

with the code

-0%

50ml - 318,00 €/L

Latest lowest price: 13,51 €

(Prices incl. VAT, plus shipping)

Bestseller
Vicious™ Mascara 5.0
( 100 )
NABLA Cosmetics Vicious™ Mascara

26,90 €

with the code

-0%

10ml - 2.690,00 €/L

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Last Chance
Groundwork Palette - Defining Neutrals 5.0
( 100 )

88,90 €

with the code

-0%

Latest lowest price: 88,90 €

(Prices incl. VAT, plus shipping)

Bestseller
Skin Realist Tinted Balm 5.0
( 100 )
NABLA Cosmetics Skin Realist Tinted Balm

31,90 €

with the code

-0%

Latest lowest price: 22,33 €

(Prices incl. VAT, plus shipping)

Beyond Jelly Lipstick 5.0
( 100 )
NABLA Cosmetics Beyond Jelly Lipstick

24,90 €

with the code

-0%

3.2g - 7.781,25 €/kg

(Prices incl. VAT, plus shipping)

Last Chance
SPF 50+ Everyday Face Lotion 5.0
( 100 )

12,90 € 8,39 €

with the code

-35%

75ml - 111,87 €/L

Latest lowest price: 9,02 €

(Prices incl. VAT, plus shipping)

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Frau mit Locken hält Retinol-Creme vor gelbem Hintergrund und trägt Produkt lächelnd auf ihre Wange auf.
Magdalena Struck 04 November 2025

The effects of retinol: The powerful active ingredient against skin aging

Retinol is now an indispensable ingredient in anti-aging skincare. The active ingredient is highly praised, yet the l...

Retinol is now an indispensable ingredient in anti-aging skincare. The active ingredient is highly praised, yet the list of warnings and precautions seems equally...

Frau mit glatten Haaren und natürlichem Make-up hält ihren Kopf mit beiden Händen und blickt direkt in die Kamera.
Magdalena Struck 22 April 2026

What Can Be Done about Oily Hair?

Oily hair can quickly make you look unkempt and simply make you feel less comfortable. But what's the best way to sol...

Oily hair can quickly make you look unkempt and simply make you feel less comfortable. But what's the best way to solve this problem, both quickly and in the long...

Lächelnde Frau trägt mit einer Pipette Gesichtsserum auf ihre Wange auf, vor rosa Hintergrund.
Magdalena Struck 04 December 2025

Collagen Effect Explained: The Secret to Firm Skin

Collagen is considered an essential miracle cure for the skin — whether taken internally as a dietary supplement or a...

Collagen is considered an essential miracle cure for the skin — whether taken internally as a dietary supplement or as an ingredient in your skincare routine. But...

Nahaufnahme von Augen mit rotem Glitzer-Make-up und kunstvollem roten Muster über den Augenbrauen.
Magdalena Struck 06 October 2026

Halloween Makeup: Inspiration for Easy Remakes

For many, October 31st has long been a definite highlight of the annual calendar – Halloween! It's the perfect occasi...

For many, October 31st has long been a definite highlight of the annual calendar – Halloween! It's the perfect occasion to slip into a different role, dress up, a...

Nahaufnahme eines Gesichts, auf das eine rosafarbene Serum-Tropfen mit einer Pipette aufgetragen wird.
Magdalena Struck 17 December 2025

Why Korean Skincare Is More Than Just a Trend

Korean skincare has been a household name for several years, with fascinating products and routines going viral, espe...

Korean skincare has been a household name for several years, with fascinating products and routines going viral, especially on TikTok. But what's so special about...

Geschenkkorb mit Hautpflegeprodukten, Decke, Kerze und kleiner weißer Kürbis auf beigem Hintergrund.
Magdalena Struck 18 December 2025

Boo Basket: 50+ Gift Ideas for a Successful Surprise

A Boo Basket is a creative gift basket for fall or Halloween that you can use to give your loved ones a special treat...

A Boo Basket is a creative gift basket for fall or Halloween that you can use to give your loved ones a special treat. You can fill this trendy basket with fall g...