Nahaufnahme einer Frau mit warmem Smokey-Eye-Make-up, glänzender Haut, großen Creolen und gemustertem Kopftuch.

Applying Eyeshadow Made Easy: The Step-by-Step Guide

8 min read

With eyeshadow, you can beautifully highlight and accentuate your eyes. Whether you want to create an everyday look or conjure up a creative look for an exciting party, with eyeshadow, your imagination and creativity are boundless. Learn here with my short guide how to apply eyeshadow correctly and which mistakes you can super easily avoid.

How to Apply Eyeshadow Correctly: The Quick Guide

  1. Prepare eyelids with a primer or an eyeshadow base
  2. Select three shades and prime the mobile lid with the medium one
  3. Apply the darker color with a fluffy brush in the crease
  4. With the lightest shade, set accents in the inner corner of the eye and under the brow bone
  5. Carefully blend the transitions

The Right Preparation

As with any makeup look, you should prepare your skin beforehand and moisturize it with a skincare routine tailored to your skin. Specially selected active ingredients and formulas help to even out small bumps and irregularities in your skin.

In our blog, you'll find various posts on active ingredients and different skin types, and how to best care for them.

Prepare The Eyelid

No matter what eyeshadow texture you use, proper preparation of your eyelids helps make your eyeshadow look last particularly long. This way, the texture won't settle into fine lines, disappear throughout the day, and will instead look particularly color-intensive and even.

Apply a primer to your eyelids or use an eyeshadow base to make your eyeshadow look particularly long-lasting.

You don't need much product; a rice-grain sized amount of eyeshadow base is often enough for both eyelids to prepare them perfectly for eyeshadow.

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The Choice of Eyeshadows

With eyeshadows, it's not just about the colors, which you can choose according to your personal taste, but also about the textures.

Powder eyeshadow is the classic and provides the most intense color result thanks to its particularly high pigment density. With powder, a distinction is made between pressed and loose eyeshadow – pressed powder eyeshadow is ideal for makeup beginners and a must-have.

Loose eyeshadow requires more practice, as it is not entirely easy to handle. The loose pigments require some skill. Both loose and pressed powder eyeshadows are very sensitive to moisture and can quickly settle in the crease.

Especially practical about powder eyeshadows is their compact format in eyeshadow palettes, where you can easily combine matching shades or mix them as desired.

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Glitzerndes Augen-Make-up in Lila und Gold, Nahaufnahme eines Auges und Porträt mit schimmernden Lidschatten.

However, there are also cream eyeshadows and liquid textures that can be easily applied with one stroke and then only need to be blended with your finger to achieve an intense result. Cream eyeshadows are considered particularly long-lasting, while for liquid eyeshadows, you should definitely use an eyeshadow base so that the texture does not settle in the crease.

Cream to liquid textures are, however, more difficult to blend, but they have a higher opacity than many powder textures and are ideal for creating special highlights on the eyes.

In stick or pencil form, creamy textures are perfect for on the go or while traveling, to refresh makeup in between or to create great looks on vacation with just a few products.

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The Right Tools

For a stunning eyeshadow look, some tools are also helpful to facilitate application and ensure a more even result:

  • Eyeshadow Primer or Base: An absolute essential for a flawless look!
  • Brushes: With the right brushes, you achieve soft transitions and ensure an even result on the eyes.
  • Concealer: Concealer completes your eye look and not only conceals darker undereye circles but can also correct some mistakes without having to remove your entire makeup.
  • Setting Spray: Sets your makeup, especially your eye makeup with eyeshadow.

But you should also be able to accept that your fingers get "dirty" for a successful eyeshadow result.

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Add-on Products for Upgrading Your Eye Makeup

  • Mascara: Adds length and volume to your lashes, perfectly completing an eyeshadow look.
  • Fake Lashes: Do you desire even longer lashes and want to captivate everyone with your gaze? Then false lashes are the perfect choice.
  • Eyelash curler: With an eyelash curler, you shape your lashes and give them a beautiful curl.

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Applying Eyeshadow: Step-by-Step Guide

After you have prepared your eyelids with a primer or an eyeshadow base, it's time for the actual eyeshadow look. It's best to select three eyeshadow shades beforehand that come from the same color category.

For everyday wear, brown shades work very well, for example, a brown tone that is slightly darker than your skin tone, then a shade that is minimally darker, and one that is lighter. The latter can also lean towards beige or, if you like sparkle, a shimmery silver or gold tone.

Nahaufnahme einer Frau mit braunem Smokey-Eye-Make-up, langen Wimpern und glänzenden Lippen.

Prime the Mobile Lid

Start with your medium shade and apply it all over the mobile part of your eyelids. It's best to use a flat brush for this and tap off any excess pigment before applying to prevent a crumbly or uneven result.

Define the Crease

Now, take a finer brush and apply the darkest shade into your crease. You can see the exact placement particularly well if you keep your eye open while doing this.

Blending

Now comes my favorite part – blending! Use a thin, fluffy brush and move it over the crease to create a soft transition there, but also where the two shades meet, you can carefully blend.

Set Highlights

Now, use a fine, small brush to set beautiful accents with your lightest shade in the inner corner of the eye and under the brow bone, which will make your eyes appear optically larger.

Applying Eyeshadow for Hooded Eyes

Hooded eyelids are often genetically determined or are related to skin aging and the associated loss of skin elasticity. There are surgical procedures to counteract hooded eyelids.

But honestly: With a few simple steps, you can redefine your hooded eyelids with eyeshadow and make your eyes appear optically larger.

For your eyeshadow look, you should definitely keep these two things in mind for a successful result:

  • Placement in the crease: Due to the heavy eyelids, it makes more sense not to apply the dark tone directly into the crease and emphasize it even more, but rather a little above it and blend upwards.
  • Highlights: Definitely apply a highlighter or light tone under your brow bone to make your eyes appear optically larger.

Which Colors Suit Which Eye Color?

Blue Eyes

For blue eyes, apricot to rosé eyeshadows are particularly suitable, but beige and brown are also a great choice. Shimmering eyeshadows in gold, bronze, and champagne also beautifully accentuate blue eyes.

Frau mit blauen Augen, warmem orangefarbenem Lidschatten und roten Lippen in Nahaufnahme.

Green Eyes

You can expertly highlight green eyes with red tones like copper, rosé, and also plum tones. Cool tones like silver, grey, or a cool brown also make your eyes sparkle beautifully.

Gray Eyes

Most eyeshadow colors suit gray eyes; it's best to orient yourself by the undertone of your eye color. You can then choose your eyeshadow colors accordingly.

Brown Eyes

For warm, brown eyes, you can wonderfully opt for cool tones like purple, anthracite, and plum – these will make your eyes shine even more. But also with turquoise, khaki, and gray, you'll create an impressive effect.

Porträt einer Frau mit kurzem blondem Haar, rosigem Lidschatten, definierten Brauen und glänzenden Lippen.

Common Mistakes When Applying Eyeshadow

With these tips, you can easily avoid common mistakes and thus messy results:

  • Do your eye makeup first, so you can easily wipe away falling particles without ruining your foundation.
  • Always tap your brushes briefly after picking up color, so that not too many particles fall onto your face and the overall result looks more even.
  • High-quality tools can make a huge difference to your look. They last longer and can make textures look much better on the skin.
  • Caring for your tools is also important. Make sure to clean your makeup sponges and brushes regularly. This is not only important for a clean, true-to-color result, but also significantly more hygienic. Over time, bacteria can accumulate on the tools, which can also cause skin irritation.

I hope this blog post has helped you with your eye makeup application. I wish you lots of fun applying and recreating! Please let me know if you have any questions or comments.

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Curly Hair Method: Helpful Tips for Curl Care

Frizz, dry lengths, or curls that just won't show their natural shape? Many people with curly or wavy hair are famili...

Frizz, dry lengths, or curls that just won't show their natural shape? Many people with curly or wavy hair are familiar with these challenges. This is precisely w...

Lächelnde Frau mit lockigem Haar und strahlend weißen Zähnen in Nahaufnahme.
Magdalena Struck 01 July 2026

Whiten Teeth: The Best Methods for a Radiant Smile

A radiant smile is often the most beautiful accessory. White teeth make a smile look even more beautiful and wonderfu...

A radiant smile is often the most beautiful accessory. White teeth make a smile look even more beautiful and wonderfully well-groomed. In this blog post, you'll l...

Hand hält Beauty of Joseon Relief Sun Sonnencreme vor sonnengebräunter Schulter im warmen Tageslicht.
Magdalena Struck 29 June 2026

How Often Should You Reapply Sunscreen?

Sunscreen is one of the absolute summer essentials to protect your skin from UV radiation. After all, this can promot...

Sunscreen is one of the absolute summer essentials to protect your skin from UV radiation. After all, this can promote skin aging and lead to serious damage. To e...

Mann trägt Azelainsäure-Creme auf die Wange auf und hält das Pflegeprodukt in der Hand.
Magdalena Struck 14 September 2026

Azelaic Acid Benefits: What the Active Ingredient Can Do for Your Skin

Azelaic acid is one of the hidden gems of skincare – still largely undiscovered by the general public, but highly pra...

Azelaic acid is one of the hidden gems of skincare – still largely undiscovered by the general public, but highly praised by its fans. But what exactly is this ac...

Nahaufnahme einer Frau, die glänzenden Lippenstift in Rosé aufträgt, mit dezentem Make-up und Goldohrring.
Magdalena Struck 19 June 2026

Applying Lipstick: Instructions, Tips, and Professional Tricks

Lipstick is one of the ultimate make-up must-haves – even if applying it isn't always easy. It can quickly happen tha...

Lipstick is one of the ultimate make-up must-haves – even if applying it isn't always easy. It can quickly happen that the color bleeds onto your teeth, smudges, ...

Fake Freckles: Hilfreiche Anleitung zum natürlichen Sommersprossen schminken
Magdalena Struck 08 June 2026

Fake Freckles: Helpful Guide For a Natural Look

With fake freckles, you can conjure up freckles in an instant and wonderfully accentuate your natural complexion. It ...

With fake freckles, you can conjure up freckles in an instant and wonderfully accentuate your natural complexion. It perfectly completes a pretty summer make-up a...

Frau mit Sommersprossen trägt Gesichtscreme auf die Wange auf und blickt lächelnd in die Kamera.
Magdalena Struck 03 June 2026

What's My Skin Type? + Helpful Skincare Tips

Skincare starts with your skin type – because only then can you find the perfect care tailored to you. Incorrect care...

Skincare starts with your skin type – because only then can you find the perfect care tailored to you. Incorrect care can worsen your skin or even lead to redness...

Rosa Serum tropft aus einer Pipette, umgeben von glänzenden Bläschen auf rosa Hintergrund.
Magdalena Struck 16 October 2026

What Helps With Blemish-Prone Skin? The Best Tips Based on Personal Experience

Unreine Haut ist ein lästiges Hautproblem, das oft auch mit vielen Unsicherheiten einhergeht, dabei sind so viele bet...

Unreine Haut ist ein lästiges Hautproblem, das oft auch mit vielen Unsicherheiten einhergeht, dabei sind so viele betroffen und wahrscheinlich jeder kennt es, mal...

Frau im grünen Badeanzug sitzt entspannt am Pool, Sonnenlicht und Palmenschatten fallen auf ihre Haut.
Magdalena Struck 09 June 2026

Getting a Tan Despite Sunscreen: Is That Possible?

Summer is approaching, and with it, tanning season! Sunscreen is a must-have for many in summer and on vacation to av...

Summer is approaching, and with it, tanning season! Sunscreen is a must-have for many in summer and on vacation to avoid sunburn, but without having to sacrifice ...

Nahaufnahme von Lippen, die mit rosiger, glänzender Lippenpflege direkt aus dem Stift aufgetragen wird.
Magdalena Struck 27 April 2026

The Best Tinted Lip Balms

Tinted lip balm is the ideal intersection between makeup and skincare. But what's the best way to apply the creamy te...

Tinted lip balm is the ideal intersection between makeup and skincare. But what's the best way to apply the creamy texture? After all, the finish should look espe...

MERME Berlin: Warum in Skincare weniger wirklich mehr ist
Magdalena Struck 15 April 2026

MERME Berlin: Why Less Really Is More in Skincare

Minimalism has been a trend for several years, including in skincare – but for Claire, founder of MERME Berlin, it wa...

Minimalism has been a trend for several years, including in skincare – but for Claire, founder of MERME Berlin, it was never a trend, but a necessity. Long before...

Person wäscht nasses Haar mit schäumendem Shampoo unter fließendem Wasser, Hand massiert die Kopfhaut.
Magdalena Struck 07 August 2026

Difference Between Conditioner and Rinse

Anyone who deals with even the basics of hair care quickly comes across the terms conditioner and rinse. But what exa...

Anyone who deals with even the basics of hair care quickly comes across the terms conditioner and rinse. But what exactly is the difference, or is there a differe...

Hände reinigen Make-up-Pinsel mit Seife auf einer Silikonmatte unter fließendem Wasser im Waschbecken.
Magdalena Struck 08 April 2026

Your Guide to Cleaning Makeup Brushes

We all know it, yet we do it far too rarely: cleaning our makeup brushes! Hand on heart – when was the last time you ...

We all know it, yet we do it far too rarely: cleaning our makeup brushes! Hand on heart – when was the last time you washed them? But no matter if it was two week...

Frau trägt lächelnd Gesichtscreme auf ihre Wange auf und blickt zur Seite, vor rosafarbenem Hintergrund.
Magdalena Struck 15 October 2026

Irritated Skin: What Really Helps?

Your skin feels tight, red, and dry – it's irritated. Irritated skin can be very uncomfortable, especially when accom...

Your skin feels tight, red, and dry – it's irritated. Irritated skin can be very uncomfortable, especially when accompanied by burning and an intense feeling of w...

Frau mit Sommersprossen trägt Gesichtscreme auf ihre Wange auf und blickt leicht lächelnd in die Kamera.
Magdalena Struck 02 June 2026

Dry Skin on Your Face: Causes and Top Tips

Dry skin on the face is one of the most common skin problems – after all, it affects an estimated 10 million people i...

Dry skin on the face is one of the most common skin problems – after all, it affects an estimated 10 million people in Germany every year. Here you can find out w...

Frau verwendet ein elektrisches Gesichtsmassagegerät zur Lymphdrainage an ihrer Wange.
Magdalena Struck 02 October 2026

Lymphdrainage für's Gesicht: Wirkung, Vorteile und Anleitung

Lymphdrainage ist eine bekannte Technik, um den körpereigenen Lymphfluss zu aktivieren und den Lymphabfluss zu verbes...

Lymphdrainage ist eine bekannte Technik, um den körpereigenen Lymphfluss zu aktivieren und den Lymphabfluss zu verbessern. Im Gesicht kannst du die Praxis auch an...

Frau lässt Haarserum mit Pipette in ihre Hand tropfen, vor hellem Hintergrund.
Magdalena Struck 12 March 2026

Scandinavian Biolabs: Innovative Formulas for Healthy Scalp and Hair

Scandinavian Biolabs stands for scientifically based scalp and hair care that supports scalp health and normal hair g...

Scandinavian Biolabs stands for scientifically based scalp and hair care that supports scalp health and normal hair growth. In our guide, you'll learn more about ...

Wie oft sollte man ein Gesichtspeeling machen?
Magdalena Struck 09 March 2026

How Often Should You Exfoliate Your Face?

Exfoliation is an important step in your skincare routine and helps create a smoother complexion. But how often shoul...

Exfoliation is an important step in your skincare routine and helps create a smoother complexion. But how often should you actually use a facial exfoliant? You'll...

Lächelnde Frau trägt Gesichtscreme auf ihre Wange auf, vor hellem Hintergrund.
Magdalena Struck 02 March 2026

Itchy skin – what to do? Causes, quick relief & the best tips against itching

Itchy skin, or itching in general, is incredibly unpleasant, especially when you don't know the cause or what's trigg...

Itchy skin, or itching in general, is incredibly unpleasant, especially when you don't know the cause or what's triggering it. But don't panic! I've compiled ever...

Geöffnete Lidschattenpalette mit warmen Nude- und Schimmertönen neben braunem Hautpflege-Tube auf Podesten.
Magdalena Struck 17 February 2026

Exclusive Launch: New Danessa Myricks Beauty Essentials

Danessa Myricks is considered a true makeup guru and has already revolutionized the beauty world several times with h...

Danessa Myricks is considered a true makeup guru and has already revolutionized the beauty world several times with her own makeup brand. And these new, innovativ...

Sleek Look: So gelingt dir die elegante Frisur
Magdalena Struck 07 August 2026

Sleek Look: How to Achieve This Elegant Hairstyle

A sleek look always exudes a certain elegance and beautifully accentuates the face. However, it's not always easy to ...

A sleek look always exudes a certain elegance and beautifully accentuates the face. However, it's not always easy to achieve: I, for example, have had countless o...

Nahaufnahme eines Gesichts mit rosigem Blush, natürlichem Glow und silbernem Creolen-Ohrring.
Magdalena Struck 04 February 2026

New in: The new Artistick Blush Shades from LH Cosmetics

The LH Cosmetics Artistick Blush is an absolute favorite in our community. Its creamy texture is easy to apply and ca...

The LH Cosmetics Artistick Blush is an absolute favorite in our community. Its creamy texture is easy to apply and can be used flexibly and creatively on the face...

Mehrere minimalistische Hautpflegeprodukte in hellen Flaschen, darunter Seren, Cremes und Exfoliant, dicht nebeneinander.
Magdalena Struck 30 June 2026

NERDS. Beauty Guide: Step-by-step instructions for your skincare routine

NERDS. Beauty is a relatively new brand in Germany and is already highly praised and appreciated by several skincare...

NERDS. Beauty is a relatively new brand in Germany and is already highly praised and appreciated by several skincare experts. The Hungarian brand focuses on acti...

Glitzer Make-up: Hilfreiche Tipps für einen funkelnden Look
Magdalena Struck 30 January 2026

Glittery makeup: Helpful tips for a sparkling look

Glitter makeup is the perfect choice for special occasions like parties and events. Above all, glittery makeup is ide...

Glitter makeup is the perfect choice for special occasions like parties and events. Above all, glittery makeup is ideal for Christmas and New Year's Eve. But what...

Frau mit glowy Haut hält ein Hyaluron-Serum von Nø Cosmetics vor ihr Gesicht und blickt selbstbewusst in die Kamera.
Magdalena Struck 13 March 2026

Skincare in winter: 7 helpful tips to protect your skin

Dry hands, chapped lips and irritated skin - winter brings with it lower temperatures and unpleasant skin conditions....

Dry hands, chapped lips and irritated skin - winter brings with it lower temperatures and unpleasant skin conditions. Find out with our tips and valuable recommen...

Glattes, braunes Haar von hinten, während ein Spray auf die Kopfhaut aufgetragen wird, vor neutralem Hintergrund.
Magdalena Struck 17 December 2025

How to Get Rid of Dandruff: Tips For a Healthy Scalp

While dandruff is a normal, small amount of skin flakes, it can still be very annoying. This is especially true when ...

While dandruff is a normal, small amount of skin flakes, it can still be very annoying. This is especially true when it also causes an unpleasant itching of the s...

Nahaufnahme eines Gesichts mit Sommersprossen und natürlicher Hautstruktur, Person blickt ruhig in die Kamera.
Magdalena Struck 17 December 2025

Hypochlorous Acid: The New Trend Ingredient Put to The Test

Hypochlorous acid seems to be the sensation of the year: everyone is talking about this novel active ingredient, whic...

Hypochlorous acid seems to be the sensation of the year: everyone is talking about this novel active ingredient, which is said to be particularly beneficial for a...

Frau mit lockigem Haar trägt sanft Gesichtscreme unter dem Auge auf, lächelt dezent, neutraler Hintergrund, natürliche Hautpflege.
Magdalena Struck 19 January 2026

What Helps Against Facial Redness? Tips For an Even Complexion

Redness on the face can be very annoying and uncomfortable over time. It's difficult to conceal and can also be a war...

Redness on the face can be very annoying and uncomfortable over time. It's difficult to conceal and can also be a warning sign of the skin. Learn more about the c...

Frau massiert ihr Gesicht mit einem lilafarbenen Gesichtsroller und zeigt glatte, strahlende Haut.
Magdalena Struck 19 January 2026

Alpha-Arbutin: Effects and Benefits for your Skin

Alpha-arbutin is a name that's not so well-known in the skincare community. Yet it offers fantastic benefits for your...

Alpha-arbutin is a name that's not so well-known in the skincare community. Yet it offers fantastic benefits for your skin and is particularly easy to integrate i...

Frau im Profil mit natürlichen, dunkelbraunen Locken vor hellem Hintergrund.
Magdalena Struck 07 August 2026

Hair Loss in Fall: Causes and Tips for Healthy Hair

With the changing of the seasons, the trees shed their leaves, and you suddenly notice that your hair is falling out ...

With the changing of the seasons, the trees shed their leaves, and you suddenly notice that your hair is falling out too. Hair loss in fall is a common problem, a...

Trockene Lippen: Schnelle Tipps für ein weiches Finish
Magdalena Struck 17 March 2026

Dry lips: Quick Tips For a Soft Finish

Who isn't familiar with this winter problem? As soon as the temperatures drop and dry air from the heating system cre...

Who isn't familiar with this winter problem? As soon as the temperatures drop and dry air from the heating system creates a warm atmosphere, dry lips are never fa...

Frau mit Locken hält Retinol-Creme vor gelbem Hintergrund und trägt Produkt lächelnd auf ihre Wange auf.
Magdalena Struck 04 November 2025

The effects of retinol: The powerful active ingredient against skin aging

Retinol is now an indispensable ingredient in anti-aging skincare. The active ingredient is highly praised, yet the l...

Retinol is now an indispensable ingredient in anti-aging skincare. The active ingredient is highly praised, yet the list of warnings and precautions seems equally...

Frau mit glatten Haaren und natürlichem Make-up hält ihren Kopf mit beiden Händen und blickt direkt in die Kamera.
Magdalena Struck 22 April 2026

What Can Be Done about Oily Hair?

Oily hair can quickly make you look unkempt and simply make you feel less comfortable. But what's the best way to sol...

Oily hair can quickly make you look unkempt and simply make you feel less comfortable. But what's the best way to solve this problem, both quickly and in the long...

Lächelnde Frau trägt mit einer Pipette Gesichtsserum auf ihre Wange auf, vor rosa Hintergrund.
Magdalena Struck 04 December 2025

Collagen Effect Explained: The Secret to Firm Skin

Collagen is considered an essential miracle cure for the skin — whether taken internally as a dietary supplement or a...

Collagen is considered an essential miracle cure for the skin — whether taken internally as a dietary supplement or as an ingredient in your skincare routine. But...

Nahaufnahme von Augen mit rotem Glitzer-Make-up und kunstvollem roten Muster über den Augenbrauen.
Magdalena Struck 06 October 2026

Halloween Makeup: Inspiration for Easy Remakes

For many, October 31st has long been a definite highlight of the annual calendar – Halloween! It's the perfect occasi...

For many, October 31st has long been a definite highlight of the annual calendar – Halloween! It's the perfect occasion to slip into a different role, dress up, a...

Nahaufnahme eines Gesichts, auf das eine rosafarbene Serum-Tropfen mit einer Pipette aufgetragen wird.
Magdalena Struck 17 December 2025

Why Korean Skincare Is More Than Just a Trend

Korean skincare has been a household name for several years, with fascinating products and routines going viral, espe...

Korean skincare has been a household name for several years, with fascinating products and routines going viral, especially on TikTok. But what's so special about...

Geschenkkorb mit Hautpflegeprodukten, Decke, Kerze und kleiner weißer Kürbis auf beigem Hintergrund.
Magdalena Struck 18 December 2025

Boo Basket: 50+ Gift Ideas for a Successful Surprise

A Boo Basket is a creative gift basket for fall or Halloween that you can use to give your loved ones a special treat...

A Boo Basket is a creative gift basket for fall or Halloween that you can use to give your loved ones a special treat. You can fill this trendy basket with fall g...